Earlier today Perplexity introduced AI Shopping and shared this video showing a demo of how does experience of searching and getting shopping results on Perplexity looks.
Right now perplexity is serving 100 million queries every week (for Google it’s in billions every week) and just last week they launched ads in US too.
With new shopping research feature, Perplexity users will be able to ask it to do shopping research on their behalf and come back with best options for them.
This helps users to quickly find out what they are looking for and saves time reading through web pages or watching YouTube videos to get to know what is best for them.
Perplexity is calling this new shopping experience “Shop like a pro” and initially this will be available to users in US only & later on Perplexity will be expanding this to other countries.
The key features of this new experience are one click checkout to save time, snap to shop and discover the best product. More details of these new features on Perplexity blog.
Why this matter?
I think that its really important to have good competition in the market & more products offering same functionality available for customers. Right now most of online shopping search happens through Google. And now Perplexity is entering into the market, even though Google has launched a similar AI shopping experience in US but still I hope that Perplexity grows 😁
Is eCommerce site owners need to do something getting shown in Perplexity Shopping results?
Right now there’s nothing that ecommerce business owners need to do, just make sure that in robots.txt file of your PerplexityBot is not blocked. Moreover Perplexity is saying that this new experience is powered by Shopify integration I’m not sure if Perplexity will be able to directly access product information from Shopify.
But Perplexity is encouraging Merchants to join Perplexity Merchant Program which will make it easier for eCommerce sites to share the product specs with Perplexity, ensuring it can access live details on all the available products.
For joining this program Merchants can fill in this form and for joining there are some additional benefits too.
Let’s see how this new Perplexity Shopping experience evolve over time, if users will like it or not OR important how will this stand against the giant Google Shopping that have billions of users now.
What others are saying about Perplexity Shopping
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