Gagan Ghotra

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  • Bing Testing – Bing Generative Search

    Gagan Ghotra

    July 25, 2024

    Bing Testing – Bing Generative Search

    Bing’s new search experience puts AI-generated answers front and center…

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  • Learning about Healthcare before taking on Healthcare businesses as my SEO Clients

    Gagan Ghotra

    July 22, 2024

    Learning about Healthcare before taking on Healthcare businesses as my SEO Clients

    Its been almost five years since I have been doing…

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  • July 2024 | Google testing NEW Features in Search Results

    Gagan Ghotra

    July 16, 2024

    July 2024 | Google testing NEW Features in Search Results

    Alright its 31 July and month is done – I…

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  • June 2024 | Google testing NEW Features in Search Results

    Gagan Ghotra

    June 29, 2024

    June 2024 | Google testing NEW Features in Search Results

    Just in the month of June I have noticed so…

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  • Gagan Ghotra

    June 29, 2024

    Google June 2024 Spam Update

    Google released the June 2024 Spam Update on 20th June…

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  • AI & SEO – Twitter Space with Gagan Ghotra

    Gagan Ghotra

    May 24, 2024

    AI & SEO – Twitter Space with Gagan Ghotra

    Recently I was invited to TheSEOTalkers twitter space to discuss…

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  • Thoughts on March Core Update 2024

    Gagan Ghotra

    May 21, 2024

    Thoughts on March Core Update 2024

    5th of March was the day when Google started to…

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  • Gagan Ghotra

    November 20, 2023

    Lot of SEO Updates – Here’s What I learned & What I’m expecting going into 2024!!

    Just in last couple of months, Google have rolled out…

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Latest Posts

  • A smartphone screen displaying a Google Discover feed. A prominent card in the feed shows "Post from CNBC" with the CNBC logo, a still image of two news anchors in a studio, and the title "Markets react to Fed's rate hike." Below the image, there's a snippet of text and icons for like, comment, a YouTube Discover button, and a fire icon.
    Google Discover now showing YouTube channel posts
  • AI Mode – Google testing some new UI/UX elements (Oct 2025)
  • 3D rendered hands holding objects representing SEO and AI, with a stone block labeled 'SEO' and a glowing sphere labeled 'AI' against a dark background
    Thoughts on AI Search Optimisation
  • A modern editorial illustration featuring a semi-transparent, glowing white document labeled "robots.txt" at its center. The document displays text with "Disallow: /products**" rules highlighted in a soft green, indicating directives to block certain product URLs. A light blue magnifying glass icon is overlaid on the document, focusing on these disallow rules. In the blurred background, a repeating pattern of subtle green Shopify shopping bag logos subtly suggests an e-commerce context. The overall style is clean, professional, and minimalistic.
    Shopify – suddenly noticed -remote in robots.txt
  • An editorial-style graphic showing a smartphone screen displaying the Google Discover feed. The screen features "AI-POWERED TRENDING STORIES" as a prominent header. Below, a vibrant grid of news cards with bright colors showcases AI-themed topics, such as "TRENDING NOW: Future of AI in Healthcare," "GLOBAL CHIP RACE," and "CLIMATE TECH: AI Solutions," each accompanied by abstract digital or AI-related icons. Sparkles emanate from the phone, creating a "trending now" effect, emphasizing dynamic, real-time updates. The Google "G" logo and "Discover" text are visible at the top of the screen.
    Google Discover – Trending cards now live

Categories

  • Artificial Intelligence
  • Feature Tests
  • Generative Engine Optimisation
  • Google Discover
  • SEO
  • Site Reputation Abuse
  • Tech
  • Technical SEO
  • Topics
  • Uncategorized
  • YouTube

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Gagan Ghotra – SEO Consultant 🙂 is based in Melbourne, Australia and works with eCommerce brands doing Technical SEO and Google Discover Optimisation for Publishers.

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Hawthorn, Victoria (Melbourne)

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