Gagan Ghotra

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  • (Sep 2025) Looking back on Helpful Content Update (HCU)

    Gagan Ghotra

    September 15, 2025

    (Sep 2025) Looking back on Helpful Content Update (HCU)

    From my recent podcast with Edward Strum! On Google’s Helpful…

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  • Established/New Brand SEO – Black Hat SEO – Eventual Penalities

    Gagan Ghotra

    September 15, 2025

    Established/New Brand SEO – Black Hat SEO – Eventual Penalities

    From my recent podcast with Edward Strum! Key Points We…

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  • Google Discover – Black Hat SEO – SEO As Long Term Strategy

    Gagan Ghotra

    September 15, 2025

    Google Discover – Black Hat SEO – SEO As Long Term Strategy

    From my recent podcast with Edward Strum! Key Points Optimizing…

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  • E-Commerce SEO Opportunities

    Gagan Ghotra

    September 15, 2025

    E-Commerce SEO Opportunities

    From my recent podcast with Edward Strum! Key Points We…

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  • User Generated Content and SEO

    Gagan Ghotra

    September 15, 2025

    User Generated Content and SEO

    From my recent podcast with Edward Strum! Key Points We…

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  • Gagan Ghotra

    September 14, 2025

    Google “Circle to Search” can extract text out of images now

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  • Gagan Ghotra

    September 14, 2025

    bias and country specific “What people are saying”

    Noticed that Google Search feature “What people are saying” is…

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  • Not Legal action against Google but probably Competition is what we need?

    Gagan Ghotra

    September 9, 2025

    Not Legal action against Google but probably Competition is what we need?

    Google vs DOJ antitrust case ruling recently ended up as…

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  • Google explains why some image search results aren’t great

    Gagan Ghotra

    September 7, 2025

    Google explains why some image search results aren’t great

    In a reply to Sadie on X, who asked about…

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  • Aug 2025 – Google Discover New Features Tests

    Gagan Ghotra

    September 1, 2025

    Aug 2025 – Google Discover New Features Tests

    Explore places overlay card Today’s Teaser – games in Google…

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Latest Posts

  • A smartphone screen displaying a Google Discover feed. A prominent card in the feed shows "Post from CNBC" with the CNBC logo, a still image of two news anchors in a studio, and the title "Markets react to Fed's rate hike." Below the image, there's a snippet of text and icons for like, comment, a YouTube Discover button, and a fire icon.
    Google Discover now showing YouTube channel posts
  • AI Mode – Google testing some new UI/UX elements (Oct 2025)
  • 3D rendered hands holding objects representing SEO and AI, with a stone block labeled 'SEO' and a glowing sphere labeled 'AI' against a dark background
    Thoughts on AI Search Optimisation
  • A modern editorial illustration featuring a semi-transparent, glowing white document labeled "robots.txt" at its center. The document displays text with "Disallow: /products**" rules highlighted in a soft green, indicating directives to block certain product URLs. A light blue magnifying glass icon is overlaid on the document, focusing on these disallow rules. In the blurred background, a repeating pattern of subtle green Shopify shopping bag logos subtly suggests an e-commerce context. The overall style is clean, professional, and minimalistic.
    Shopify – suddenly noticed -remote in robots.txt
  • An editorial-style graphic showing a smartphone screen displaying the Google Discover feed. The screen features "AI-POWERED TRENDING STORIES" as a prominent header. Below, a vibrant grid of news cards with bright colors showcases AI-themed topics, such as "TRENDING NOW: Future of AI in Healthcare," "GLOBAL CHIP RACE," and "CLIMATE TECH: AI Solutions," each accompanied by abstract digital or AI-related icons. Sparkles emanate from the phone, creating a "trending now" effect, emphasizing dynamic, real-time updates. The Google "G" logo and "Discover" text are visible at the top of the screen.
    Google Discover – Trending cards now live

Categories

  • Artificial Intelligence
  • Feature Tests
  • Generative Engine Optimisation
  • Google Discover
  • SEO
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  • Technical SEO
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  • YouTube

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Gagan Ghotra – SEO Consultant 🙂 is based in Melbourne, Australia and works with eCommerce brands doing Technical SEO and Google Discover Optimisation for Publishers.

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Hawthorn, Victoria (Melbourne)

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