Gagan Ghotra

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  • Sep 2025 | Google’s Site Reputation Abuse Policy is dead

    Gagan Ghotra

    September 1, 2025

    Sep 2025 | Google’s Site Reputation Abuse Policy is dead

    Recently on X I was about Google’s site reputation abuse…

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  • Google’s New “Preferred Sources” Feature for Top Stories?

    Gagan Ghotra

    September 1, 2025

    Google’s New “Preferred Sources” Feature for Top Stories?

    I’ve been tracking a new feature rolling out in the…

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  • Comparison Aggregators! cuz of AI Mode traffic going to decline

    Gagan Ghotra

    September 1, 2025

    Comparison Aggregators! cuz of AI Mode traffic going to decline

    Yesterday I noticed this X post from SERP Alert showing…

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  • Google Discover testing Daily Hub feature

    Gagan Ghotra

    September 1, 2025

    Google Discover testing Daily Hub feature

    Google Discover – Daily Hub feature! Way more personalised than…

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  • Web Creator confronted Google’s Danny Sullivan at WordCamp US 2025

    Gagan Ghotra

    August 30, 2025

    Web Creator confronted Google’s Danny Sullivan at WordCamp US 2025

    Recently Google’s Danny Sullivan did a presentation at WordCamp US…

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  • July 2025 – Google did some change around low value content

    Gagan Ghotra

    August 28, 2025

    July 2025 – Google did some change around low value content

    Google’s VP of Search Robby Stein back in July was…

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  • Google Search VP Robby Stein Interview

    Gagan Ghotra

    August 28, 2025

    Google Search VP Robby Stein Interview

    Robby Stein, Google Search VP was interviewed by Hassan Bhatti…

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  • Learning SEO! Approach it like this.

    Gagan Ghotra

    August 25, 2025

    Learning SEO! Approach it like this.

    Noticed this Reddit post in r/seogrowth in which someone was…

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  • Submissions vs Research Driven Editorial for Listicle Pages

    Gagan Ghotra

    August 22, 2025

    Submissions vs Research Driven Editorial for Listicle Pages

    Earlier today while taking with a SaaS company based out…

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  • Some best practices for publishing AI generated content

    Gagan Ghotra

    August 17, 2025

    Some best practices for publishing AI generated content

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Latest Posts

  • A smartphone screen displaying a Google Discover feed. A prominent card in the feed shows "Post from CNBC" with the CNBC logo, a still image of two news anchors in a studio, and the title "Markets react to Fed's rate hike." Below the image, there's a snippet of text and icons for like, comment, a YouTube Discover button, and a fire icon.
    Google Discover now showing YouTube channel posts
  • AI Mode – Google testing some new UI/UX elements (Oct 2025)
  • 3D rendered hands holding objects representing SEO and AI, with a stone block labeled 'SEO' and a glowing sphere labeled 'AI' against a dark background
    Thoughts on AI Search Optimisation
  • A modern editorial illustration featuring a semi-transparent, glowing white document labeled "robots.txt" at its center. The document displays text with "Disallow: /products**" rules highlighted in a soft green, indicating directives to block certain product URLs. A light blue magnifying glass icon is overlaid on the document, focusing on these disallow rules. In the blurred background, a repeating pattern of subtle green Shopify shopping bag logos subtly suggests an e-commerce context. The overall style is clean, professional, and minimalistic.
    Shopify – suddenly noticed -remote in robots.txt
  • An editorial-style graphic showing a smartphone screen displaying the Google Discover feed. The screen features "AI-POWERED TRENDING STORIES" as a prominent header. Below, a vibrant grid of news cards with bright colors showcases AI-themed topics, such as "TRENDING NOW: Future of AI in Healthcare," "GLOBAL CHIP RACE," and "CLIMATE TECH: AI Solutions," each accompanied by abstract digital or AI-related icons. Sparkles emanate from the phone, creating a "trending now" effect, emphasizing dynamic, real-time updates. The Google "G" logo and "Discover" text are visible at the top of the screen.
    Google Discover – Trending cards now live

Categories

  • Artificial Intelligence
  • Feature Tests
  • Generative Engine Optimisation
  • Google Discover
  • SEO
  • Site Reputation Abuse
  • Tech
  • Technical SEO
  • Topics
  • Uncategorized
  • YouTube

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Gagan Ghotra – SEO Consultant 🙂 is based in Melbourne, Australia and works with eCommerce brands doing Technical SEO and Google Discover Optimisation for Publishers.

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Hawthorn, Victoria (Melbourne)

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