Gagan Ghotra

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  • Sep 2025 | Google’s Site Reputation Abuse Policy is dead

    Gagan Ghotra

    September 1, 2025

    Sep 2025 | Google’s Site Reputation Abuse Policy is dead

    Recently on X I was about Google’s site reputation abuse…

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  • Site Reputation Abuse Policy – Some Key Clarification Points

    Gagan Ghotra

    January 12, 2025

    Site Reputation Abuse Policy – Some Key Clarification Points

    These are few points which keeps on coming up in…

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  • Site Reputation Abuse Manual Actions aren’t global yet in Jan 2025?

    Gagan Ghotra

    January 12, 2025

    Site Reputation Abuse Manual Actions aren’t global yet in Jan 2025?

    Since March 2024 Google had double downed on Site Reputation…

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Latest Posts

  • A smartphone screen displaying a Google Discover feed. A prominent card in the feed shows "Post from CNBC" with the CNBC logo, a still image of two news anchors in a studio, and the title "Markets react to Fed's rate hike." Below the image, there's a snippet of text and icons for like, comment, a YouTube Discover button, and a fire icon.
    Google Discover now showing YouTube channel posts
  • AI Mode – Google testing some new UI/UX elements (Oct 2025)
  • 3D rendered hands holding objects representing SEO and AI, with a stone block labeled 'SEO' and a glowing sphere labeled 'AI' against a dark background
    Thoughts on AI Search Optimisation
  • A modern editorial illustration featuring a semi-transparent, glowing white document labeled "robots.txt" at its center. The document displays text with "Disallow: /products**" rules highlighted in a soft green, indicating directives to block certain product URLs. A light blue magnifying glass icon is overlaid on the document, focusing on these disallow rules. In the blurred background, a repeating pattern of subtle green Shopify shopping bag logos subtly suggests an e-commerce context. The overall style is clean, professional, and minimalistic.
    Shopify – suddenly noticed -remote in robots.txt
  • An editorial-style graphic showing a smartphone screen displaying the Google Discover feed. The screen features "AI-POWERED TRENDING STORIES" as a prominent header. Below, a vibrant grid of news cards with bright colors showcases AI-themed topics, such as "TRENDING NOW: Future of AI in Healthcare," "GLOBAL CHIP RACE," and "CLIMATE TECH: AI Solutions," each accompanied by abstract digital or AI-related icons. Sparkles emanate from the phone, creating a "trending now" effect, emphasizing dynamic, real-time updates. The Google "G" logo and "Discover" text are visible at the top of the screen.
    Google Discover – Trending cards now live

Categories

  • Artificial Intelligence
  • Feature Tests
  • Generative Engine Optimisation
  • Google Discover
  • SEO
  • Site Reputation Abuse
  • Tech
  • Technical SEO
  • Topics
  • Uncategorized
  • YouTube

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Gagan Ghotra – SEO Consultant 🙂 is based in Melbourne, Australia and works with eCommerce brands doing Technical SEO and Google Discover Optimisation for Publishers.

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Hawthorn, Victoria (Melbourne)

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