Eric Hochberger, CEO of Mediavine – Reddit AMA | Some Key Points

written by Gagan Ghotra

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On AI Search, Google Traffic Loss & Future-Proofing Blogging

  • Mediavine will always focus on optimizing ad monetization wherever your traffic comes from. Relying only on Google Search is no longer viable. Publishers must diversify to social, email, and beyond. Mediavine is committed to serving high-quality ads and supporting publishers as traffic sources shift. Eric Hochberger Reddit Comment about this
  • If you’ve lost 80% of your Google traffic, there is hope, but it requires radically changing strategies. Diversify beyond Google Search—own your email audience, promote on social, etc. SEO isn’t dead, but old tactics don’t work like before. Eric Hochberger Reddit Comment about this
  • The old style of SEO (writing with keywords for Google) is dead. A new era of SEO/GEO (Google Experience Optimization) is emerging. Success will depend on creating unique, original stories that AI can’t replicate. Eric Hochberger Reddit Comment about this
  • Long-form content/blogging is just one way people get content. Video, podcasts, social, chatbots, and apps are all important. There will always be a need for original content creators—follow where the audience is going, don’t limit yourself to just written blogs. Eric Hochberger Reddit Comment about this

On Mediavine Eligibility & Policies


On AI Content & Quality Control

  • Mediavine will not ban or blacklist all AI-written sites, but does not want to monetize “AI slop” (mass-copy-paste AI blog posts). They support using AI as a tool to assist, not fully automate. Write original content and use AI for support. Eric Hochberger Reddit Comment about this
  • There is no clear confirmation on industry-wide blacklists, but the focus is on upholding quality and experience. Eric Hochberger Reddit Comment about this
  • If banned but your site has high quality with human editors and fact-checking, there are appeals. False positives are not intentional, and they are working to minimize them. Eric Hochberger Reddit Comment about this

On Monetization, RPMs, & Traffic Sources


On Analytics & Tech

  • Mediavine currently uses Google Analytics for applications and RPM calculations. Journey users can use Mediavine’s Grow analytics or GA; alternatives like Cloudflare analytics may be considered in the future. Eric Hochberger Reddit Comment about this
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