Google is now rolling out Follow button for cards in Google Discover. Google wrote “Now, you can “follow” publishers or creators right on Discover to see more of their content. You can preview a publisher or creator’s content — including articles, YouTube videos and posts from social channels — before you follow. Just tap their name to find a new, dedicated space for their content. Make sure you’re signed into your Google Account, and try it out!”
How this matter for Publishers and site owners?
For years Google Discover has been an amazing source of traffic!
But as its interest based and what gets shown is mostly depends upon what the end user is interested in, there was limited ways for site owners to optimise for it and get visibility. But now with introduction of “Follow” button its going to change, as a site owner you can now encourage your existing audience to “Follow” you in Discover. And as Google said “you’ll be able to personalize Discover with more content from your favorite publishers and creators”.
So I guess having more followers there will at least lead to newly published content getting visibility in feeds of Discover users who are following.
So what site owners should do? Use this tool to get link of your site profile link and encourage your existing audience to follow! This can be either having mentions of this on site or sending this to your newsletter audience or probably creating a YouTube/TikTok video if you have some following already there.
Also if you can’t figure out the URL of the profile! Just ping me on LinkedIn or X and I will share the url of your profile.
Also btw you can follow yours truly Gagan Ghotra profile too!
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