Recently I noticed some slides about Google Discover which was presented by some other SEO in a conference. While reading through the slides I noticed that screenshots of Discover are from iPhone.
Discover on Android is a totally different user experience than what it is on the iPhone and some features don’t even exist in Discover (iPhone) + all the new features are launched by Google in Discover android which usually end up becoming features in Discover (iPhone) 6 to 9 months down the road.
SO if you’re using Discover (iPhone) and recommending something to publishers to optimise for – that certain thing may have already been replaced by something else in Android and it’s not arrived yet for iPhone.
And majority of Discover users are on Android plus the personalisation of content is way better because it’s Google’s own ecosystem and they are able to better track & map user activity with different topics.
If you ask me I can say for sure that Discover feed on Android is far more personalised showing way more user interest relevant content than its in iPhone.
I hope that SEOs who work with publishers and are consulting them to increase the visibility in Discover must use Discover on android so as to get better understanding of what the real product is and what they are actually optimising for.
Leave a Reply