Some recent tweets about Google Discover volatility patterns as November 2024 Core Update is rolling out.
Also for context none of these 8 were affected by HCU.
— Gagan Ghotra (@gaganghotra_) November 20, 2024
I got 4 clients nowadays who were HCU affected, still they are flat in Google Discover and have been like that since start of November last year.
feels weird to switch from one to another in Search Console and see nothing while other is a lot of ups/downs but still getting significant number of clicks everyday from Google Discover. pic.twitter.com/oNiY9u4Amr
— Gagan Ghotra (@gaganghotra_) November 20, 2024
Also in the replies to these tweets someone asked me …
do you think this is a good sign for sites like us this type of graph? we are coming back from the bottom of the hole since 10/25 google resurrected us
— Var Actu (@var_actu) November 20, 2024
And here is what I replied
Google Discover is highly unpredictable so I can't say anything for sure! Keep on optimising pages/whole site as per guidelines, make sure to write interesting topical content and hope for the best! 🙂
— Gagan Ghotra (@gaganghotra_) November 20, 2024
Also recently I’m noticing Google pushing big publishers in Discover a lot and at the same time spam is rising too meanwhile good publishers (creating helpful content) are struggling to get visibility.
Also I noticed that others are seeing movement in Google Discover too.
And for one of my client, I’m noticing some uptick movement starting 21 Nov.
This November Core Update is still rolling out let’s see where things end up in Google Discover land once the update is done rolling out.
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