During an event in London Googler Gary Illyes said “Originality is something we’re going to be focusing on this year. That’s going to be important“. I noticed this via LinkedIn post from Mark Williams-Cook.
I asked Mark if public recording of this available somewhere but he confirmed it isn’t.
But speaking of what Google might mean by Originality probably its just publishing original content, but I don’t know what it means from perspective of Google or what Google’s Search Engineering team considering Originality. Its always somewhat vague language when any Googler says anything about ranking in the search results.
But anyway ……. recently I also noticed a lot of mentions of “unoriginal” content in search results and Google aiming to reduce that type of content in their search results – that’s what Google said in their March 2024 Core Update announcement.
And its interesting to see that Googler Gary is sort of hinting in that same direction – Google aiming to reduce unoriginal content in their search results and ranking Original content instead.
BUT again what does that Originality exactly mean??
Frankly what Googlers say isn’t the real reality of Google’s search results nowadays so don’t take their words that seriously and just do your own analysis of search results, that’s the way to build revenue driving & focused on Return on SEO Spend (ROSS) SEO strategies.
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