June 2024 | Google testing NEW Features in Search Results

written by Gagan Ghotra

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Just in the month of June I have noticed so many NEW features being tested by Google in Search Results and there has been lot of other news as well like Google rolled out June 2024 Spam Update which I noticed lead to deindexing of some expired domains.

Leaving aside the fact that there was a spam update this month, but interestingly there was a LOT MORE of new search features that Google been testing. I myself have reported numerous of these over the month of June as posts on X.

Here I thought that it would be HELPFUL to put together all those tests so that SEO professionals or even business owners interested in knowing about what’s been going on in Google’s Search Results can benefit.

Here is the summary of all tests – more detailed screenshots and recordings below in the tweets

  1. Google showing Reddit posts in Knowledge Panels for exact name type of queries
  2. Google fixed an issue with knowledge panels where for some names it was linking to wrong social profiles
  3. Google Merchant Center testing a new analytics UI – this was first spotted by Casey Gill with whom I used to work with a couple of years back at Reform Digital
  4. Google testing a single background for site favicon, name and URL
  5. In mobile search results – Google testing placing publication date next to URL while right now it’s next to start of meta description
  6. Google Discover tests showing images in the articles as the slides when viewing it in the feed
  7. Google sometimes showing “sources across the web” for job related queries
  8. For couple of days Google was testing showing some words as bold in People Also Ask questions in the mobile results only
  9. Google testing showing circular chips as sitelinks for web pages in Search Results
  10. Google is testing showing “Top-quality store” badge in Search Results for webpages and its just below the meta description
  11. Multisearch now triggers in Chrome & Google App for any selected image and then scrolled down – image is automatically selected and users can enter the text
  12. Searching using Circle to Search – testing showing just 3 tabs – products, visual matches, about this image
  13. Google testing showing 2 answers for some questions in People Also Ask (PAA)
  14. In mobile search results Google testing showing large favicon, URL (domain name being bold) • Date, Site Name
  15. In mobile search results Google testing highlighting just domain while www/com and rest of URL is faded
  16. For ecommerce queries in Australian Search Results – Google is testing dropping off multi images below URL to showing 3 or just one image on right side – Desktop only
  17. Google is testing adding “brand social profile links” in reviews panel which shows up when clicked on “Top-quality store” badge from Search Results
  18. Google showing Instagram posts & reels in “Perspectives”
  19. Google testing showing “Top-quality store” and “shop rating” badges together
  20. Google sent out an email and have added a turn off toggle to keep reviews profile private after they become live on 24 June
  21. Google is testing new UI for video pack in Search Results
  22. “Try-On” AI powered feature being tested in Australian Search Results
  23. Google is testing large square square favicon – circular at corners
  24. Many images as multi thumbnails in Search Results
  25. Google is testing couple of different variations for knowledge panels on Mobile for branded queries
  26. Discussions and forums in product panels show Tiktok videos

Also I’ve recorded a video as well going through all these tests and in this video I have shared some additional insights about these tests and how these may affect SEO – you can watch the below.

1. Google showing Reddit posts in Knowledge Panels for exact name type of queries

2. Google fixed an issue with knowledge panels where for some names it was linking to wrong social profiles

3. Google Merchant Center testing a new analytics UI – this was first spotted by Casey Gill with whom I used to work with couple of years back at Reform Digital.

4. Google testing a single background for site favicon, name and URL

5. In mobile search results – Google testing placing publication date next to URL while right now its next to start of meta description

6. Google Discover tests showing images in the articles as the slides when viewing it in the feed


7. Google sometimes showing “sources across the web” for job related queries

8. For couple of days Google was testing showing some words as bold in People Also Ask questions in the mobile results only

9. Google testing showing circular chips as sitelinks for webpages in Search Results

10. Google is testing showing “Top-qualitu store” badge in Search Results for webpages and its just below the meta description

11. Multisearch now triggers in Chrome & Google App for any selected image and then scrolled down – image is automatically selected and users can enter the text

12. Searching using Circle to Search – testing showing just 3 tabs – products, visual matches, about this image

13. Google testing showing 2 answers for some questions in People Also Ask (PAA)

14. In mobile search results Google testing showing large favicon, URL (domain name being bold) • Date, Site Name

15. In mobile search results Google testing highlighting just domain while www/com and rest of URL is faded

16. For ecommerce queries in Australian Search Results – Google is testing dropping off multi images below URL to showing 3 or just one image on right side – Desktop only

17. Google is testing adding “brand social profile links” in reviews panel which shows up when clicked on “Top-quality store” badge from Search Results

18. Google showing Instagram posts & reels in “Perspectives”

19. Google testing showing “Top-quality store” and “shop rating” badges together

20. Google sent out an email and have added a turn off toggle to keep reviews profile private after they become live on 24 June

21. Google is testing new UI for video pack in Search Results

22. “Try-On” AI powered feature being tested in Australian Search Results

23. Google is testing large square square favicon – circular at corners

23. Many images as multi thumbnails in Search Results

24. Google is testing couple of different variations for knowledge panels on Mobile for branded
queries

25. Discussions and forums in product panels show Tiktok videos

Conclusion

I’m constantly doing researching and analysing Search Results to find out ranking opportunities for my clients but because nowadays I’m sick as well that’s why not getting much time in doing more research otherwise even this month – I would have ended up finding way more tests rather than just 25.

Next month I also plan to write this kind of post and during the month I will be tweeting about whatever tests I find – if in case your also interested in knowing about these tests that too in real time then I would recommend to follow me on Twitter which nowadays is called X.

July Feature Tests – July 2024 | Google testing NEW Features in Search Results

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