Gagan Ghotra

Regarding the recent drop of pages from index around end of May -> folks been asking me on LinkedIn if I’m seeing return of those back in index! Nope nothing has been reindexed. Across properties I didn’t push for request indexing back in Search Console but some people who told me on LinkedIn that they are trying that, even its not leading to reindexing. I think its not worth the time to request indexing, if Google to index those now deindexed pages they will automatically without having to specifically push for it.

I think that for some sites its been really high sudden click loss but I’m not sure why suddenly Google decided to drop the pages out of index at scale. I guess given it was a broad drop across 10s of sites that I’ve access to in Search Console and a lot of other people have also reported similar drops on X. So many screenshots of people saying Google dropped their pages out of index in replies of this X post from Barry Schwartz.

And also these replies from UK based SEO Consultants Darth Lyndon and Peter Mindenhall is something which I found really interesting. As Darth mentioned and then I somewhat speculated “Sudden drop across the board on 27th might have come from a change to their systems assessing low-quality, low-value“

idk if Google will reverse this change or not! Or we will see some of these now deindexed pages come back in Search Results. But from what I’m hearing in businesses based out of APAC its a big click loss for many, an example of which I shared as a X post.

So the drop for many properties took out like 20K and over pages from index. I will not say exact numbers here but even if each page was getting 100 clicks from search every month that's 2M monthly clicks lost.
20K dropping is nothing, for some sites it was like 2 to 4 million… https://t.co/7n55aLLbwT pic.twitter.com/bkc72nm6JQ

— Gagan Ghotra (@gaganghotra_) June 13, 2025

I will keep an eye out and if automatically these pages start to come back in results or there is any another update from Google about this. I will post on X.

Also today on 16 June I noticed that people on Reddit have also lost a lot of traffic because of this sudden drop in indexed pages.

Comment
byu/TheArtbookCollector from discussion
inSEO

While just one Japanese SEO shared that their pages are coming back in index without them making any changes.

過去記事には一切手を加えていないけど、少し戻ってた。 https://t.co/p0xRkw3irC pic.twitter.com/HAoIay0Q1H

— 瀬尾 (@seoryco) June 16, 2025

Adding on 24th June, today I talked to this site and same story of bulk deindexing of pages just adding up to a lot of traffic lost.
I posted a tweet about this.

Late May pages dropped from index -> talked to the team of this site today and again the issue isn't Search dropped sort of thin or less valuable or pages which weren't getting traffic! For this site most pages dropped were showing up in 4 to 10 positions range in results. And… https://t.co/XrkXHetFUN pic.twitter.com/o5SoT8vKLt

— Gagan Ghotra (@gaganghotra_) June 24, 2025