Below content is a summary of my X posts about Run Repeat, X posts were written by me but content summary below is generated using Grok 4 by providing it access to content of those two X posts from me.
RunRepeat.com, a popular site for shoe reviews monetized through ads and affiliates, has had quite the rollercoaster ride in the SEO world. As highlighted in recent discussions on X, the site exemplifies how even high-quality content can face unexpected setbacks from Google’s algorithm updates, only to bounce back stronger.
Back in October 2024, SEO enthusiast Gagan Ghotra noted a significant surge in RunRepeat’s organic traffic. The site saw an initial boost around April 7th, followed by further gains from Google’s August Core Update. At that time, organic traffic was estimated at around 2.88 million visits per month, with over 1.33 million organic keywords driving visibility. The graphs from tools like Ahrefs showed steady growth over the years, punctuated by a noticeable dip in early 2024 before the recovery kicked in.
Fast forward to September 2025, and Ghotra revisited the topic, pointing out how RunRepeat demonstrates Google’s occasional “confusion” in ranking. Despite conducting proper product testing and showcasing evidence through images and videos, the domain experienced a downranking that lasted months. However, Google eventually corrected course, leading to a return—and even surpassing—previous traffic levels. By this point, organic traffic had climbed to an impressive 3.76 million monthly visits, with organic keywords expanding to 1.39 million. The updated charts reveal continued upward trends, with rankings across top positions and SERP features contributing to this resurgence.
RunRepeat’s story is a testament to resilience in SEO. It shows that quality content, combined with patience through algorithm fluctuations, can lead to long-term success. If you’re tracking similar sites, keep an eye on core updates—they can make or break traffic trajectories.
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