Gagan Ghotra

• Site Reputation Abuse policy is not about third party content specifically, it’s attempt to leverage domain level signals which site primarily earned from first party content. But how Google is actually measuring that is something I’m wondering and I guess that’s where we all are confused too!!
  
  So Google might already know the mathematical value of site level signals that a site earned from first party content and if any page doesn’t have enough other signals value but is ranking because of that site level value & is sort of acting as a deciding factor in ranking!
  
  That’s where Google’s Web Spam are going to check it, content is third party and see if ok this page otherwise don’t have enough signals and in our ranking equations because of significant site level numbers it’s coming at top results then issue a Site Reputation Abuse manual action for those pages.

• Third party or Freelance content aren’t direct violation of Site Reputation Abuse policy Google is saying third party and freelance ok until there’s an attempt to manipulate. I guess like for a page other signals means on 5th page of results but adding domain level signals takes it to first position that’s being classified as attempt to manipulate.

These are few points which keeps on coming up in my conversations with different publishers that’s why I thought of just sharing these here on my site. Also here is a detailed timeline around what’s going on with this Site Reputation Abuse policy and what are different events related to this. Let me know in the comments if you have any question.