- Focus on quality over quantity – Ensure each piece provides genuine value to users! And at the same time make sure its not just generic info rather you are adding value probably insights from your personal experience too.
- Add human oversight and editing – Review, fact-check, and enhance AI-generated content. I recommend checking the process which well known SEO tool provider Ahrefs is using for AI generated content. They have published complete guide about it and in a podcast their CMO Tim Soulo and Director of Content Marketing Ryan Law have talked about this process too & how they do it for Ahrefs content.
- Include original insights and experience – Don’t rely solely on AI output. This is no brainer I think. You have to have some information which is unique and only you know it or its something which you have learned from doing things. A simple example of this is if you are a lawyer and you worked on a specific case! there might be a lot of specific data points which you learned while solving that case. And now if your writing some article about any general topic about law & have used AI for it then its worth including your personal thoughts in that piece of content.
- Maintain transparency – Consider disclosing AI assistance when appropriate. And that’s what even Google is recommending and saying “AI or automation disclosures are useful for content where someone might think “How was this created?” Consider adding these when it would be reasonably expected.”
I think having proper disclaimers for this just helps to build proper connection with the audience. - Avoid creating content solely for ranking manipulation – Create content primarily for users, not search engines. This is really important don’t just spit out tonnes of AI generated pages rather think of what your potential customers might be looking for? when using search engines and according to that create content strategy & to come up with that you can approaches like Content Stacks.
Some best practices for publishing AI generated content
written by Gagan Ghotra
Published On
Last Updated
Categories: SEO
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